Microcredencial Universitaria de Comunicación Digital + 1 Crédito

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Microcredencial Universitaria de Comunicación Digital + 1 Crédito

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$29,00
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45 horas

Duration

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  • Spanish

Language

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1 CR

Credits

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Specialized teaching staff

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Frequently asked questions

Description

En la actualidad, la comunicación digital se ha convertido en un pilar fundamental para el éxito de cualquier estrategia empresarial y personal. El curso Comunicación Digital te brinda la oportunidad de adentrarte en un sector en constante crecimiento y con una demanda laboral cada vez más elevada. A medida que las empresas buscan profesionales que dominen las herramientas digitales, tú puedes ser parte de esta transformación. Este curso se centra en desarrollar habilidades esenciales como la creación de contenido atractivo, la gestión de redes sociales y la analítica de datos, lo que te permitirá destacar en el mercado laboral. Participar en este curso no solo potenciará tu perfil profesional, sino que también te preparará para enfrentar los retos de un entorno digital en constante evolución. ¡Únete y transforma tu futuro!

Job opportunities

- Especialista en redes sociales - Community manager - Gestor de contenido digital - Analista de datos de comunicación - Diseñador de campañas publicitarias online - Consultor en marketing digital - Responsable de comunicación interna y externa - Experto en SEO y SEM - Redactor de contenido para blogs y webs - Coordinador de eventos digitales - Productor de contenido audiovisual - Asesor en estrategias de comunicación digital

What does it prepare you for?

El curso de Comunicación Digital te prepara para enfrentar los retos de un entorno cada vez más interconectado. Aprenderás a gestionar y optimizar tu presencia en redes sociales, a crear contenido atractivo y a entender las métricas que impulsan el éxito digital. Al finalizar, serás capaz de diseñar estrategias de comunicación efectivas, mejorar tus habilidades de redacción y analizar el impacto de tus acciones en el público objetivo, todo ello con un enfoque práctico y adaptado a las tendencias actuales.

Who is it addressed to?

El curso de Comunicación Digital está dirigido a profesionales y titulados que deseen actualizar sus conocimientos en un entorno digital en constante evolución. Este programa proporciona herramientas básicas y estrategias efectivas para mejorar la comunicación en plataformas digitales. Es ideal para quienes buscan fortalecer su perfil profesional y adaptarse a las nuevas tendencias del sector, sin requerir un nivel avanzado de experiencia previa.

Objectives

- Comprender los principios fundamentales de la comunicación digital en diferentes plataformas y formatos - Identificar las herramientas digitales más efectivas para la creación de contenido atractivo y relevante - Analizar el impacto de la comunicación digital en la sociedad y en las relaciones interpersonales actuales - Desarrollar habilidades para gestionar la comunicación en redes sociales de manera profesional y ética - Evaluar la efectividad de estrategias de comunicación digital mediante métricas y análisis de datos - Crear contenido multimedia que capte la atención y fomente la interacción con la audiencia - Aplicar técnicas de escritura digital adaptadas a distintos públicos y contextos comunicativos

Microcredencial Universitaria de Comunicación Digital + 1 Crédito

$29,00