University Microcredential for Research and Brand Development with AI + 1 Credit

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University Microcredential for Research and Brand Development with AI + 1 Credit

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$29,00
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45 hours

Duration

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  • Spanish

Language

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1 CR

Credits

Agenda

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Cloister

Specialized teaching staff

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josé antonio rubio blanco

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board - Privacy and Digital Law of RDU; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Digital Law; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board - Privacy and Digital Law of RDU; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Digital Law; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

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carlos alvarez gonzález

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

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Frequently asked questions

Description

In the dynamic world of business, innovation and differentiation are essential to stand out. The Brand Research and Development with AI course offers you the opportunity to delve into the fascinating field of artificial intelligence applied to branding. Technology is advancing by leaps and bounds, transforming the way brands interact with their consumers and generating a growing demand for trained professionals. Through this course, you will acquire skills to analyze data, identify trends and develop innovative strategies that strengthen brand identity. Our online training allows you to learn from anywhere, adapting to your schedules and needs. Upon completion, you will be better prepared to face the challenges of the current market, enhancing your professional profile and opening new job opportunities. Be part of the digital revolution and take your knowledge to the next level!

Job opportunities

- Brand data analyst in technology companies - Artificial intelligence consultant applied to marketing - Specialist in developing brand strategies with AI - Responsible for innovation and market trends - Director of digital transformation projects - Consumer behavior researcher with AI - Brand identity manager in digital environments

What does it prepare you for?

This course prepares you to apply advanced artificial intelligence techniques in brand research and development. You will learn to identify market trends through data analysis, optimize brand strategies and personalize consumer experiences. In addition, you will be able to integrate AI into creative and decision-making processes, thus improving the competitiveness and effectiveness of your projects in the field of branding.

Who is it addressed to?

The Brand Research and Development with AI course is aimed at professionals and graduates in the marketing, advertising and communication sector who seek to innovate and strengthen their brand strategies through the use of artificial intelligence. Ideal for those who want to update their knowledge in a dynamic and constantly evolving environment.

Objectives

- Understand the impact of AI on brand strategy. - Identify AI tools for brand development. - Apply AI algorithms in market analysis. - Evaluate success stories in branding with AI. - Analyze data to optimize brand identity. - Design brand strategies based on AI. - Integrate AI trends into brand development.

University Microcredential for Research and Brand Development with AI + 1 Credit

$29,00