Big Data Marketing Introduction University Microcredential + 1 Credit

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Big Data Marketing Introduction University Microcredential + 1 Credit

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$29,00
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45 hours

Duration

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  • Spanish

Language

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1 CR

Credits

Agenda

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Specialized teaching staff

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carlos alvarez gonzález

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

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Frequently asked questions

Description

In a landscape where data is the new oil, Big Data Marketing Introduction offers you the opportunity to immerse yourself in the fascinating universe of Big Data and its application in marketing. With the growing demand for professionals trained in the analysis and management of large volumes of information, this training will allow you to acquire essential skills to stand out in a booming sector. You will learn to transform data into strategic decisions, optimize digital advertising and personalize the customer experience, allowing you to make informed decisions. This online course will give you the flexibility to learn at your own pace, providing you with tools that will position you as a valuable resource in any organization.

Job opportunities

Big Data Marketing Introduction offers various job opportunities to students, such as data analysts specialized in marketing, data-based strategy consultants, and experts in personalizing customer experiences. It also allows you to optimize digital advertising campaigns, manage open data projects and advise on strategic decisions.

What does it prepare you for?

Big Data Marketing Introduction prepares you to understand and apply the principles of Big Data in the field of marketing. You will learn to analyze large volumes of data, allowing you to make more informed and strategic operational decisions. You will become familiar with the integration of this technology, the personalization of the customer experience and the optimization of digital advertising using big data.

Who is it addressed to?

Big Data Marketing Introduction is aimed at professionals and graduates in the marketing sector who seek to improve their skills in the use of Big Data for strategic decision making. Ideal for those who want to optimize digital advertising and personalize the customer experience, taking advantage of the potential of public information and open data.

Objectives

- Understand what Big Data is and its importance in today's businesses. - Identify the value of data storage and extraction for decision making. - Recognize the role of Open Data and public information in marketing. - Use Big Data to improve personalized digital marketing strategies. - Analyze how Big Data optimizes digital advertising.

Big Data Marketing Introduction University Microcredential + 1 Credit

$29,00